Not another analytics tool

Analytics tells you which city your visits came from. AllOverTheMap shows which street your participants were on.

Wix, Google Analytics, Instagram and YouTube count visits and followers and guess the city from the IP address. AllOverTheMap records only people who joined your class, live or event and chose to drop a pin, with GPS accuracy and each person’s local time.

See the demo Compare side by side

“Belo Horizonte — 86% of visits.” A blob about 15 km wide, estimated from IP addresses. It doesn’t tell you who attended or which neighborhood they were in.

The same class, in the Savassi district: each pin is one participant, placed on the street where they were, accurate to a few meters.

Same class, two readings

A city gives you a report. A street gives you a decision.

The images on this page come from a demo scenario: a creator in Belo Horizonte, Brazil, with 4 live classes and 90 participants. The numbers are fictional, but this is exactly how your dashboard shows your data.

Live demo

Zoom down to the street. Then press play on a class.

Switch between the analytics view and the AllOverTheMap view, zoom down to the block, and watch participants arrive in the order they joined, with each person’s local time.

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Side by side

What each tool can actually answer

	Website & social analytics	AllOverTheMap
Who gets counted	Every visitor or follower, including people who leave after 3 seconds	Only people who joined your event and chose to drop a pin
Where the location comes from	Estimated from the IP address or a self-reported profile	Device GPS with the person’s permission, or a pin placed by hand
Finest scale	Country, state or city	Street and block, accurate to meters
Time	Daily totals in your account’s time zone	Each participant’s local time, weekday × hour and time zone
Scope	The whole website or profile	One map per class, live, cohort, event or campaign
Channels	Each platform with its own report	One link for Instagram, YouTube, email, WhatsApp and a QR code on stage
Data owner	The platform	You, with spreadsheet (CSV) export
Is it content?	No: it’s an internal report	Yes: the map filling up live becomes stories, reels and media-kit material

General comparison: each platform has its own features. IP geolocation usually gets the city right, but not the neighborhood or street, and it may point to the internet provider rather than the person.

Time is geographic too

Who arrives late, and from where.

Each check-in keeps the local time of the person who dropped the pin. Cross time with place and the pattern shows up:

Pampulha, Barreiro and Contagem join 34 to 40 minutes after the 8 pm classes start, likely because of the evening commute.
At the Saturday 10 am class, those three districts bring twice as many participants per class.
In Lisbon, the 8 pm classes start after midnight local time. On Saturday the same people join at 2 pm.

Weekday × hour: each square is one hour of the week, in the participant’s local time.

Participants per day and running total for one cohort.

Where your audience is

The heatmap tells you where to meet in person.

On the heatmap, 43 of the 90 participants (48%) were within 2 km of Savassi. An in-person workshop there is close to half the class. Pampulha and Contagem form their own clusters, good candidates for a second cohort or local ads.

Class heatmap across metro Belo Horizonte: clusters appear by neighborhood, not by city.

Decisions

What changes in practice

When to go live

If a region always arrives late, add another slot, a replay, or a lighter opening segment.

In-person events

Hold the workshop, meetup or pop-up where the pins cluster, not where followers supposedly are.

Geo-targeted ads

Spend in the neighborhoods and cities where engaged people already are, with a radius of a few kilometers.

Local sponsors

“48 participants within 2 km of your store at my last class”: proof that follower demographics can’t give.

Which channel brings real people

One map per channel or campaign: compare Instagram, YouTube, email and WhatsApp by what matters, participation.

Content

The map filling up live engages the room in the moment, then becomes stories, reels and a media-kit page.

Privacy

Only people who want to join are counted.

A location is recorded only when the person taps “allow” or places a pin on the map. It’s a single check-in: no continuous tracking, no app, no sign-up. Email and phone are optional and appear only in your private dashboard, never on the public map.